Hightouch

Hightouch is a data and AI platform for personalization and targeting. We solve data, so your marketers can focus on strategy and creativity.

Founded by: Kashish Gupta, Tejas Manohar, Josh Curl

You can use Hightouch to build a composable customer data platform on top of your existing data warehouse. It lets you create customer segments, sync data to 250+ marketing and sales tools, run AI-powered personalization campaigns, and manage customer journeys. The platform includes AI agents for campaign automation, real-time decisioning for 1:1 personalization, and identity resolution to unify customer profiles across touchpoints.

Use Cases

Sync customer segments from Snowflake to Facebook Ads for targeted campaigns

Create personalized email campaigns using complete customer purchase history

Build lookalike audiences in Google Ads based on high-value customers

Suppress existing customers from acquisition campaigns across all channels

Trigger real-time website personalization based on customer lifecycle stage

Automate lead scoring updates in Salesforce using warehouse data

Create dynamic audience suppression lists to prevent campaign overlap

Power customer success tools with behavioral data from the warehouse

Run AI-driven A/B tests across email, SMS, and push notifications

Personalize product recommendations on website using purchase patterns

Integrations

Standout Features

Builds CDP on existing data warehouse without data duplication

Syncs data to 250+ marketing and sales tools

AI agents automate campaign creation and execution

Real-time personalization with sub-second response times

Identity resolution stitches customer profiles together

AI decisioning delivers 1:1 experiences at scale

No-code audience builder for complex segments

Complete governance and access control features

Who is it for?

Marketing Automation Specialist, Data Analyst, Digital Marketing Specialist, CRM Specialist, Data Engineer, Growth Manager, Customer Experience Manager, Performance Marketer, Data Scientist, Email Marketing Manager