Zapier

A no-code automation platform that connects your apps and workflows so tasks run automatically.

Founded by: Wade Foster, Bryan Helmig, Mike Knoopin 2011

Use Zapier when you want to automate repetitive work without writing code. It connects thousands of apps—like Gmail, Slack, Notion, HubSpot, and Stripe—so you can pass data between them and trigger actions automatically. It’s useful for marketing teams automating lead handoffs, founders gluing together SaaS tools, or operations teams streamlining back-office workflows. Strong cases include sending leads from forms into CRMs, automating invoices, or posting updates to chat apps when new data arrives.

Use Cases

Syncing new leads from Facebook Ads into a CRM automatically

Notifying a Slack channel when a payment is received in Stripe

Adding new customer orders into a Google Sheet for tracking

Sending follow-up emails via Gmail after a form is submitted

Cross-posting blog updates to Twitter, LinkedIn, and Facebook

Automating internal task creation in Trello or Asana

Integrations

Standout Features

7,000+ app integrations

No-code workflow builder

Conditional logic and branching

Multi-step workflows

Pre-built templates for common automations

Scales from simple zaps to advanced enterprise workflows

Who is it for?

Marketing Automation Specialist, Growth Manager, Sales Manager, Customer Support Specialist, Product Manager, Operations Manager, Startup Founder, Small Business Owner, Business Analyst